Dream Photoshoot with Choices Flooring

The most amazing thing happened to me last year. I was approached by Choices Flooring to see if I’d be interested in styling their upcoming annual photoshoot. This was such a ‘wow’ moment for me, and it really took a while to sink in.

It was going to be a 9 day shoot across 5 different locations – 4 homes and a purpose-built studio in their warehouse at Rowville. To be honest I didn’t really understand the magnitude of the project, so I just treated it as I would any other styling job, but obviously on a bigger scale.

The studio shoot was where I focused much of my attention. Kitchen/dining, hallway, study, 3 bedrooms and a large living space and family area. I chose all the paint colours and suggested wallpaper and decorative panelling for two of the bedrooms. Choices Flooring chose all the flooring and window coverings, which I didn’t actually know was part of their offering. You learn something new every day!

I based my selections for furniture and styling around a neutral palette but with pops of colour and lots of layering and texture. The principles are the same, it’s what I would do for any home or space. Start with your main colour palette and then add your accents.

One of the things I realised when working on this project was how important supplier relationships are. Having such good relationships helped me obtain the key product and then I added to it from smaller retailers, and even Kmart and Target.

Budget is always a consideration. If you’re updating your furniture and soft furnishings, I suggest spending money on the key items such as your sofa, dining table and occasional chairs, and then mix in some high street finds, vintage or second-hand pieces. Bring it all together with the layers.

I created mood boards for the wall colours and added in the flooring to make sure the tones all worked, and they did. Here is a tip, if you’re looking at a new colour scheme or not sure if what you’ve selected works together, create a mood board. It helps you visualise how your space will look.

From there I worked out the key pieces for each room and I actually added in extra pieces, I didn’t want to be on set and not have options. I had to present the mood board for approval and my clients all loved them. It was a bit nerve wracking at first, but exciting that we were all on the same page.

The one thing I underestimated was the logistics and practicalities, especially on the location shoot. Unpacking and packing, moving from location to location. It was a massive job and we were using talent, shooting cameos and shots for special events like Christmas, Easter, and major sporting events. I’m exhausted just thinking about it.  We were also using a videographer and photographer at the same time, so there was a lot of restyling during the day. Fortunately, I had my trusty assistants so that was a massive help, I couldn’t have done it without them.

The hard work paid off when I saw the mood boards come to life in front of me. Sure, there were a few tweaks here and there, and styling for photographs is very different from styling a home, especially when the flooring is the hero, but it all fell into place.

The top 5 lessons I learnt :

 

  1. Don’t underestimate the power of social media in attracting clients, you just have to be consistent and stay true to your style and focus on your niche.
  2. I totally underestimated the time it would take to source all the styling pieces, and create the mood boards. However, getting a foot in the door, and wowing your clients with your skills and ability to work calmly and as part of a team, is far greater than accounting for every minute of your time.
  3. Cars are not the ideal way to transport props from location to location, so I’ll hire a van next time
  4. Hire a couple of strong people who can do all the moving, this would have been a game changer for everyone.
  5. Allow for more decor items, and soft furnishings just so you have options, especially on location.

 

Ultimately my role transcends beyond just styling; it’s about orchestrating spaces that captivate and evoke emotions, and become inspiring spaces you’ll love.

If you would like inspiration for your space, get in touch with me today for a design consultation.